INTRO: With content becoming increasingly more important within the Indian broadband market, Airtel has announced a partnership with VOOT to bring more premium shows and films to its Xstream platform. As a part of the partnership, Airtel customers are going to be ready to access premium VOOT content across multiple screens. In a handout on Tuesday, the telco claimed that the tie-up has enabled Airtel Xstream to feature quite 10,000 movies & shows, also as many Live TV channels.
Announcing the tie-up, the top of content business and partnerships at Bharti Airtel, Nupur Chaturvedi, said that the partnership will enable the corporate to supply better digital entertainment to its subscribers. “We are on a mission to deliver best-in-class digital entertainment experience to our users and make Airtel Xstream app the attend destination for India’s entertainment needs. We are thrilled to partner with VOOT and convey their premium video content to our users”, she said.
Following the tie-up, Airtel Xstream users can expect to access an entire host of original shows from VOOT, also as new episodes of popular TV serials from Colors, MTV India, and other Viacom-18 networks. This includes all the shows like Splitsvilla, MTV Roadies, Naagin, Kaisi Yeh Yaariaan, Choti Sarrdaarni, Bahu Begum, Bepannah, and therefore the upcoming season of Bigg Boss.
Folks trying to find English-language content can anticipate to shows like Feet Up with Stars, Work it Up with Sophie, BFF’s with Vogue, VH1 Inside Access with Miss Malini, Urban Wanderers and Trend Setters, and more. Alongside all of the above, viewers also can expect regional language shows in Bangla, Gujarati, Kannada, Marathi, and Tamil said the handout.