Airtel XStream is India’s first video network for platinum digital content. The government has announced the lockdown the prevent the spread of the global pandemic. Airtel Xstream App Witness 300% Viewership Increase Retro Shows.
Airtel Xstream App Witness 300% Viewership Increase Retro Shows:
Due to the coronavirus, the demand for the app has skyrocketed. Airtel Xstream App has witnessed a 50 % increase in overall streaming since mid-March. Not only this, but the time limit of streaming on the Airtel XStream app has also increased by 40%. With a 50% increase in streaming, the retro and Bollywood cult classics demand have drastically increased amid the lockdown period.
Retro TV Shows Viewership Increase By 300%:
Airtel XStream app offers more than 10,000 shows. These TV Shows include all the famous shows back from the ’80s and ’90s. Some of the most popular shows include Malgudi Days, Rajani, Dekh Bhai Dekh and many more have seen a 300% demand increase in the lockdown period.
he significant increase in demand is contributed by tier 2 and 3 cities as the penetration of OTT platforms in these markets is thriving due to increase smartphone availability and high-speed 4G data.
Demand Of Bollywood Classics Have Increased 100%:
The demand for the Bollywood classics has increased by 100%. Some of the most famous Bollywood classics like Mother India, Don, Padosan, Raja Babu and many more have witnessed a surprise increase in demand. As everyone is locked inside their house, the average session time has also increased by 40%. This has increased the demand for cult classic comedy movies.
Video Entertainment Has Become Important:
Adarsh Nair, the CTO of Bharti Airtel marked that the current scenario has increased the demand for Video Entertainment. The widespread library of Airtel Xstream is offering a good time to users amid the lockdown period. Not only this, but Airtel Xstream App is also taking care of all the segments of users, and recently it has introduced a new segment of content for kids to keep them engaged in the lockdown period.