Amazon Food has debuted in India as Amazon’s answer to Swiggy and Zomato. The new food delivery service by the US e-commerce giant has initially started in Bengaluru. To allow customers to order prepared food from local restaurants and cloud kitchens.
The company has constructed its proprietary hygiene certification bar, which is important as people are avoiding food deliveries to a large extent due to the growing coronavirus outbreak in the country. The company has also claimed that it is “adhering to the highest standards of safety” to convince people to use its platform even during the pandemic.
The company spokesperson said in a statement that the company has started its food delivery service based on customer feedback. The new service is also aimed to help local businesses. Especially restaurants that are facing hardships due to the national lockdown that has restricted restaurants from serving food at their locations.
“We are launching Amazon Food in select Bengaluru pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience.”
Delivery in Bengaluru
Amazon has made the new service live in four-pin codes in Bengaluru — 560048, 560037, 560066, and 560103. The company, however, is yet to provide clarity on its criteria to select restaurants and cloud kitchens.
Eligible customers have started getting the dedicated Amazon Food store on their existing Amazon app to order food online. The experience is in line with what is there on Swiggy and Zomato.
Challenges to Zomato and Swiggy
Amazon’s foray into the food delivery market could create new challenges for Swiggy and Zomato. An 11-year-old startup that acquired Uber Eats’ business in India in January this year. And Google-backed Dunzo, which operates in Bangalore and counts food delivery as one of the biggest parts of its business.
On top of that, Zomato and Swiggy have established a duopoly in the market, and are facing additional challenges.
As in the last month, Swiggy has let go more than 2,100 employees and Zomato has eliminated about 520 roles at the company. As many people become cautious about ordering food online amid the coronavirus outbreak. However, both the startups today are seeing fewer than 1 million orders on their respective platforms. In conclusion, down from nearly 3 million they were each processing earlier this year.
Amazon has launched Amazon’s Prime Now and Amazon Fresh platforms in India. To sell perishables and grocery items in recent years. Expanded its warehouses in several parts of the country along the way.
The company is indicating the feature on its app on both Android and iOS