Amazon India Makes ‘Country of Origin’ Mandatory for Products

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INTRO: After Confirming rumors we got to know that, Amazon India has made it mandatory for all the sellers to reveal the ‘country of origin’, starting next week. The move is applicable to both new and existing product listings.

The Sellers on Amazon India must have to add the detail as a compulsory attribute from the 21st of July. As per reports, this is often in accordance with the Legal Metrology Act of 2009. The e-commerce giant has also asked its sellers to feature country of origin to listings by the 10th of August.

Amazon India tells sellers to display 'country of origin' tag on ...

In other words, the corporate is also providing just three weeks of notice to sellers. If a seller fails to try to so within the deadline, it’ll apparently cause enforcement action that has the suppression of the listing.

“Please make sure that the knowledge added by you is accurate and updated in the least times, as you’ll be solely responsible to make sure accuracy. Failure to supply the information within the country of origin attributed to August 10, 2020, may cause enforcement action,” Amazon informed sellers.

Interestingly, the govt also seems to possess not set a deadline for e-commerce companies to feature details regarding the origin country of products. “If someone is deciding to become compliant with the principles before any deadline, there’s nothing wrong thereupon. But there has been no mandate with reference to this,” a senior government official told ET.

The Department for Promotion of Industry and Internal Trade (DPIIT), however, had also asked the e-commerce giants to feature country of origin to new listings by Lammas and existing listings by October 1 last week.

All of these developments are happening at a time when all anti-China sentiments are prevalent in India, which urges people to boycott Chinese products and switch to homegrown alternatives.

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