INTRO: Amazon on Tuesday announced a replacement contactless biometric technology called ‘Amazon One’ that permits shoppers to pay at stores by placing their palm over a scanner. It also can be wont to present a loyalty card, enter stadiums, or maybe for badging into work. Basically, it might enable people to spot themselves or authorize a transaction, because of “highly secure … custom-built algorithms and hardware (that create) a person’s unique palm signature”.
The service has been unrolled at two Amazon Go stores in Seattle, including the first Amazon Go outlet at 7th and Blanchard, and therefore the one at South Lake Union. In the near future, the corporate says it plans to feature Amazon One as an option in additional Amazon stores, but there’s no further details thereon at this point in time.
The company also has loftier goals for its new technology, saying that it could eventually be adopted by third-party merchants as an alternate payment or loyalty card option with a scanning device at the checkout next to a standard point-of-sale (PoS) system. It could even be used for entering a location sort of a stadium or badging into work because it might significantly reduce the authentication time taken by existing technology, said the company.
According to company: “We believe Amazon One has broad applicability beyond our retail stores, so we also decide to offer the service to 3rd parties like retailers, stadiums, and office buildings in order that more people can enjoy this ease and convenience in additional places”.