INTRO: In a vast market with many companies and their brand names, distinguishing the products by their brands can become a touch problematic for the overall consumers. So, companies always attempt to keep their image inside the consumer’s mind through their unique logos and text designs. Similarly, it is also will not support the very fact if another company uses a logo that’s closely almost like the Cupertino giants’. So now, the corporate has filed a complaint against another company for using an Apple-like logo.
A recipe management app called “Prepear” is currently employing a cartoonish representation of a pear for its logo. And it completely is sensible as i’m sure you’ve got noticed it by now, there’s “pear” in “Prepear”.
However, consistent with recent reports, Apple has filed a “notice of opposition” against “Prepear” for using the brand . According to Apple, the brand of the pear is notably almost like its own logo (which is, of course, a bitten apple) and might “cause dilution of the distinctiveness” for the consumers. And because it is analogous to their logo, it violates the Lanham Act, which prevents companies to use logos almost like existing trademarked logos.
The iPhone-makers claim that Prepear’s “minimalistic fruit design with a right-angled leaf” might rapidly bring Apple’s name within the minds of the consumers once they see it.
“The Apple Marks are so famous and instantly recognizable that the similarities in Applicant’s Mark will overshadow any differences and cause the standard consumer to believe the Applicant is said to, affiliated with or endorsed by Apple.”, adds the court filing by Apple.
Apple also adds that because the app is food/recipe-based, it’s much closer to “Apple’s natural zone of expansion for Apple’s Apple Marks.” In simpler words, as Apple already has “services associated with computer software, also as healthcare, nutrition, general wellness, and social networking”, a food/recipe service is extremely much within their domain of expansion.
After the court filing, several executives of “Prepear” have taken their concerns to social media. For instance, co-founder of Prepear, Natalie Monson recently shared a post on her Instagram handle, requesting help from her Instagram friends save their “small business” from the trillion-dollar company.
Another founding member, Russell Monson, has started a petition on change.org with the title “Save the Pear from Apple! End Apple’s Aggressive Opposition of companies with Fruit Logos”.