Apple now Acquires VR Startup for NextVR


INTRO: According to the reports from Apple’s plans to acquire virtual reality company NextVR last month, the Cupertino giant has now confirmed the acquisition to Bloomberg. Apple told Bloomberg it’s generic “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans” in a statement.

The NextVR has been working with big names such as NBA, NHL, NASCAR, WWE, Fox Sports, to name a few in order to fulfill all their VR streaming needs for the huge events. With all of this acquisition, the NextVR’s existing operations have been totally shut down.

NextVR’s website has now been updated to signify that it is heading in a very new direction. And on the website, it says in its post that “ we are Thankful to our partners and fans around the world for the role they are playing in building this awesome platform for sports, music and entertainment experiences in a Virtual Reality.”

Although Apple did not disclose any kind of financial aspects of the deal, according to 9to5Mac‘s report, it suggests that the deal must have happened somewhere around the $100 million marks. As the reports of Bloomberg bring out in notice that, this is Apple’s third major acquisition in the recent past after voice-based startup Voysis and popular weather app Darksky.

Apple has been showing quite more interest in AR rather than VR until now and thus, it will be interesting to see how the tech giant shifts its focus to concentrate more on VR-based solutions. Also, it is in the air that the company may make use of NextVR’s technologies for applications related to Apple TV+. We will be hopefully be getting more information regarding Apple’s plans to use NextVR’s infrastructure in the coming months.


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