Apple has partnered with actor Leonardo DiCaprio and Laurene Powell Jobs to launch a new organization to raise money “to feed the country’s most vulnerable populations” impacted by the novel coronavirus.
The trio, along with the Ford Foundation, started America’s Food Fund with $12 million. They will be collecting money through GoFundMe to give to the World Central Kitchen and Feeding America. The groups help feed children who rely on school lunch programs, low-income families, the elderly, individuals facing job disruptions and other people impacted by the pandemic.
Apple Feeding America
America’s Food Fund is just the latest effort by Apple to help during the pandemic. The company has donated millions of dollars. Not only this but also donated over 10 million masks to help combat the coronavirus.
Its actions come as the company, one of the richest in the world. Although, the company faces lower demand and manufacturing problems for its iPhones and other gadgets.
In January, Apple warned that the COVID-19 outbreak in China. It would cause the company to miss its projections for revenue in the March quarter. It also has closed all of the stores outside Greater China indefinitely.
“No one can be well if they are not well-fed, and we can only overcome this crisis if we make sure that every person has the essentials that they need to care for themselves, their families and the vulnerable people in their lives,” Apple CEO Tim Cook said in a press release.
Powell Jobs partners for the project
Powell Jobs, the widow of Apple co-founder Steve Jobs. She is one of the world’s richest women, has become a major philanthropist through her Emerson Collective. The influential organization, which has been described as equal parts think tank, foundation and venture capital fund. It has acquired a majority stake in publications The Atlantic and Axios. The same has also made other big bets to help society.
America’s Food Fund will “monitor and map food gaps and will look to partner with additional organizations doing great work in this space including Gate Gourmet, Share Our Strength, Revolution Foods and more,” the group said in a press release