Beats Launches a Special Edition Glow-in-the-Dark Powerbeats 4


INTRO: Apple’s subsidiary headphone brand, Beats by Dr. Dre unveiled a replacement neckband-style wireless earphone, the Powerbeats 4 earlier this year. Now, the corporate collaborated with one among Tokyo’s top fashion brands, Ambush to unveil a special edition Powerbeats 4 that glows within the dark.

Ambush is owned and led by a renowned dressmaker of Tokyo, Yoon Ahn. The company partnered with Beats to develop the pastel green colored pair of Powerbeats 4 that glows in the dark. According to Ahn, she designed the pair to be glow within the dark as she wanted to capture the nocturnal spirit of Tokyo.

“I sleep in the center of Shibuya and that i am always inspired by how the town just glows in the dark time. I thought it might be really cool to style a product that would capture that very same city energy when you’re outside late in the dark taking note of music,” said Ahn in a press release.

You can check out the official promo video of the headphones right below.
Now, apart from the physical glow-in-the-dark feature, the headphones are your standard Powerbeats 4 on the inside. It boasts an equivalent 15-hour battery life and seamless connections to Apple devices thanks to the presence of the H1 chip inside. It also has an IPX5 water-resistance rating. Moreover, the glow-in-the-dark factor helps those that wish to run in the dark .

Apart from the physical glow-in-the-dark factor, the special edition headphones also come in an Ambush and Beats-branded black pouch to carry it around. It looks quite elegant and reminds you that it’s actually a fashion-tech collaboration.
However, unlike the original $150 (~Rs. 11,134) price tag of the Powebeats 4, these special edition models cost $50 (~Rs. 3,711) more and are available with a tag of $200 (~Rs. 14,845). The headphones are now available on Apple’s official website.

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