Disney to Launch a New Star-Branded Streaming Service Internationally in 2021


INTRO: In a recent earnings call, Disney’s CEO Bob Chapek has revealed the company’s plans to launch a new general entertainment-based streaming service. Disney will launch the service internationally under the Star brand in 2021.

According to Chapek, this new service will offer content from ABC Studios, Fox Television, FX, Freeform, 20th Century Studios, and Searchlight. In case you didn’t know already, Disney owns all of them.

Chapek says that this new service is going to be “fully integrated” into the prevailing Disney+ platform in many markets, almost like what we have already got with Disney+ Hotstar in India.

Disney to Launch a New Star-Branded Streaming Service ...

“We want to mirror our successful Disney+ strategy by using our Disney+ technical platform, rooting it in content that we already own, and distributing it under a successful international brand that we also already own, which is in fact Star, then bringing it to plug in very close association to it,” said Chapek.

A Morgan Stanley analyst asked Chapek why the corporate is getting to launch a replacement service rather than expanding one among its existing services like Hulu. In response, Chapek clarified that this upcoming streaming platform won’t aggregate third-party content. He also added that Hulu doesn’t have internationally licensed content and brand awareness outside the US.

Unfortunately, we don’t have the other information about this Star-branded streaming service like the pricing or exact launch date at this moment. Chapek mentioned that the corporate will reveal more details on another investor day within the coming months.

In the same earnings call, Chapek announced the company’s plans to expand Disney+Hotstar to Indonesia. If everything goes consistent with the plan, Disney+Hotstar is going to be accessible in Indonesia ranging from the 5th of September.

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