INTRO: After group audio calling app CatchUp and music collaboration App Collab, Facebook’s New Product Experimentation (NPE) team has released a companion app for live events named ‘Venue’ this week.
Facebook Again Released A New Companion App
The app provides passionate fans with a platform to share their excitement and to discuss live events as they happen. The venue will debut in partnership with NASCAR in Supermarket Heroes 500 race tomorrow.
“As the company, NASCAR makes its return to action over the coming weeks, Venue will provide users with a unique and exciting way to connect with fellow race fans from around the globe, all from the safety and ensure the comfort of their own homes. The NASCAR was built on innovation, and we couldn’t be more excited to help a great partner like Facebook’s New Product Experimentation team innovate around new platforms.”, said Tim Clark, SVP and Chief Digital Officer, NASCAR.
Interactive Chat Sessions With Journalists, Athletes
The Venue will feature all the expert commentators such as journalists, athletes, or fan-analysts. Alongside commentary, the hosts will ask interactive questions, open polls, and chat sessions.
To make sure all of the fans don’t miss out on the highlights of the event, the Venue app has a feature called ‘Moments’ that opens up time-limited chat sessions on it immediately. The app will notify users when the commentator creates a new Moment. “With all the Venue, fans can stop scrolling or searching to find the exact moment everyone is reacting to.”, says the officials of Facebook.
The new app is currently available on Android and iOS in the U.S. There’s no announcement or any statement on wider availability just yet. So, do you think that this idea of Venue as a potential way of virtually connecting with fans during an event? Share your views in comments.