INTRO: After reports earlier this month that Vivo pulled out of the title sponsorship deal for IPL 2020, the BCCI was holding bids for the new sponsors for this season. Among the various companies that submitted their bids, including Unacademy, fantasy sports platform Dream 11 has begun to be the new title sponsor for the tournament this season.
Dream 11 is paying ₹220 crores for the sponsorship and therefore the duration of the sponsorship is until New Year’s Eve. Prior to Dream 11, Vivo was in line to pay around ₹440 crores this year for the IPL title sponsorship. However, due to the increasing anti-China sentiments within the country, and amid declining smartphone sales, Vivo wanted to pay a reduced amount.
For those of you who might not know, Dream 11 is a web fantasy sports platform that permits users to play sports like cricket, football, hockey, among others. The company is one of the biggest gaming companies in India, raising over $100 million in 2018.
The company has over 8 crore users, of which 85% play fantasy cricket on the platform. It has attracted investments from leading companies including Tencent, Think Investments, Kalaari Capital, among others.
IPL 2020 is going to be played within the UAE this year, ranging from September 19 and happening till November 10. Matches are going to be played in Dubai, Sharjah, and Abu Dhabi. You will be ready to stream matches survive Disney+ Hotstar, however, reports suggest that there’ll be no free streaming this point around.