INTRO: The Walmart-owned e-commerce giant Flipkart has today added support for 3 Indian languages that is the – Tamil, Telugu, and Kannada to its service. the corporate had introduced Hindi support (Amazon India as well) earlier last year. With this addition, the Flipkart app is now available in English, Hindi, Tamil, Telugu, and Kannada.
Flipkart Added New Languages To Its Platform
Flipkart says that the addition of the latest languages is a component of its vision to “make online commerce more inclusive and accessible.” The new regional languages interface has been built on Flipkart’s Localization and Translation Platform.
In fact, Flipkart claims to possess translated over 5.4 million words across product specifications, banners, and payment pages. the corporate says it performed an ethnographic study involving meetings and interactions with participants to collect insights regarding consumers’ distinctive language behavior patterns.
More Enhanced Personalized Experience
You can switch languages from the Choose Language option accessible from the sidebar within the Flipkart app. Tap on the choice and choose the language you favor. Take a glance at the image below for a far better understanding.
According to Flipkart’s Chief Product and Technology Officer Jeyandran Venugopal, 58% of the company’s user base comes from tier-II cities. the corporate believes that adding regional language support would deliver a more personalized experience to its customers.
“As a homegrown e-commerce marketplace, we understand India and its diversity during a more nuanced way and are building products that have the potential to bring a long-term change,” said Kalyan Krishnamurthy, CEO of Flipkart Group in a political statement.“The introduction of Tamil, Telugu, and Kannada interfaces, additionally to Hindi & English, maybe a meaningful step therein direction in line with our mission to democratize e-commerce in India.