Flipkart Launches a Digital Wholesale Platform for Kirana Stores, SMBs


INTRO: The Indian e-commerce giant, Flipkart is today launching a replacement wholesale platform ‘Flipkart Wholesale’. The new B2B platform is brought as it is aimed at connecting local retailers with manufacturer’s directions, and digitally which will cut down the unnecessary in-between connections and reducing the time.

Right now, the platform is available for fashion retailers with a focus on footwear and apparel. The service is going live today in three cities: Gurugram, Delhi, and Bengaluru. However, Flipkart is planning on expanding to Mumbai soon also.

Speaking of expansions, Flipkart is getting to grow the B2B platform to twenty more cities by the top of 2020, and enter categories including Home & Kitchen, and Groceries. The Walmart-owned e-commerce giant is hoping to collect over 300 strategic partners, and cross 2 lakh listings in 2 months. It is also getting to onboard 50 brands and 250 local manufacturers within the coming days.

“Flipkart Wholesale is made on the core value proposition of bringing prosperity to Indian Kiranas and MSMEs by making their business easier using technology. With the strong capability within the group in B2B, we’ll specialize in meeting the requirements of kiranas and MSMEs by providing these small businesses a good selection at significant value, powered by technology to form their lives easier,” said Adarsh Menon, SVP and Head, Flipkart Wholesale.

Further, he also added that “businesses will have one-stop access to an in-depth selection of all of the products with attractive schemes and incentives, supplemented with data-driven recommendations for stock selection, delivered through a fast and reliable network to drive greater efficiencies.”

Flipkart Wholesale offers customers an easy credit facility, the company also gives assured products, speedy delivery, and convenient returns. Moreover, customers will gain access to plug insights from the Flipkart ecosystem to raised understand customer demand in their area.

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