Amazon on Friday announced that six Indian films across multiple Indian languages would make its global premiere on Amazon Prime Video in the next three months. The e-commerce giant on Thursday announced that Gulabo Sitabo featuring Amitabh Bachchan and Ayushmann Khurrana would make its global premiere on June 12 on Prime Video. In a separate release on Friday, Amazon announced that six Indian movies across five languages would premiere directly on its streaming service. The movies include Shakuntala Devi, a biographical drama on the life of Shakuntala Devi who is known to be a pioneer in the field of mathematics and is called a “human computer.” Shakuntala Devi features Vidya Balan and the movie is directed by Anu Menon. Amazon said that the seven movies would be available in 200 countries across the world including India. However, the announcement has evoked mixed response with the multiplex owners including Inox conveying “extreme displeasure and disappointment.” Meanwhile, the Producers Guild of India without naming Inox said that it was disappointed “to see abrasive and unconstructive messaging from some of our colleagues in the exhibition sector.”
Ponmagal Vandhal, a Tamil film starring Jyothika, Parthiban and Bhagyaraj will be the first film to make its global premiere on May 29. The movie is produced by Jyothika’s husband Suriya who made his Hindi debut in Rakht Charitra 2. Ponmagal Vandhal was earlier set to release on Amazon Prime in early May, however, Tamil Nadu Theatre And Multiplex Owners Association strongly objected to the decision. Panneer Selvam, general secretary of Tamil Nadu Theatre And Multiplex Owners Association said that the association decided to not release movies involving Suriya or his home banner 2D Entertainment. Global Premiere On Amazon.
“At Prime Video we believe in listening to what our consumers want and working backward from there. This belief is the genesis of our latest offering,” Vijay Subramaniam, director and head of Content at Amazon Prime Video, said in the release.