INTRO: As the ongoing COVID-19 pandemic has already forced several in-person events or gatherings to shut down around the world. However, since the pandemic started, we’ve seen several major companies intensify to assist people to feel normal amidst the crazy times. So now, Google, apart from pledging $50 million to fight COVID-19, has announced that to keep the show going, the company will host Europe’s biggest festival online this year.
The announcement came via an official blog post from the Mountain View-based tech giant. This post states that Google is going to be live-streaming one among Europe’s most vital annual street festivals online on its “Google Arts & Culture” platform this year. This festival is traditionally held within the Notting Hill area of Europe’s pride, London and it’s been celebrated since the 1960s.
“For the primary time ever, this year’s [carnival] edition will happen online and in people’s living rooms. But celebrating from our homes doesn’t mean any less Carnival spirit—and actually , the new format means people from round the world can join.”, wrote Natasha David, the Program Manager of Google Arts & Culture.
With the carnival coming online, more people can now study the history of this massive street festival and find out some fun facts about it. And aside from the live streaming music, performances, and DJ sessions, participants also will be ready to dive deep inside Google’s Arts & Culture platform to understand more about the roots of the festival.
The festival will start on the 29th of August and will continue until the 31st. So, people from round the world will have the weekend to hitch the festival from their homes and watch it with their family.
You can start live streaming the festival from the 29th on YouTube or through Google Arts & Culture.