INTRO: Google had finally introduced its first game-streaming platform, Google Stadia, back in the year 2019. The platform was introduced with a aim to capture all the casual players who want to play high-end video games, but they do not want to own a high-end PC or a gaming console. According to Take-Two Interactive’s CEO, the platform has not been able to deliver what Google promised at the time of its launch.
In a recent conversation which happened at the Bernstein Annual Strategic Decisions Conference, Strauss Zelnick, the CEO of the gaming firm, The Take-Two Interactive company said that Google has “overpromised” on what type of the game-streaming technology could deliver and that led to “some consumer disappointment as a result”.
While they were talking about the streaming technology, Zelnick went on to say that “the launch of Google Stadia has been quite slow” and it has not been a “game-changer” as it was promised by Google.
He also noticed out that “the belief is that streaming was going to be transformative one as it was based on a view that there were so many of people who really had an interest in interactive entertainment, they really wanted to pay for it, but just didn’t want to have a console with them”. However, according to Strauss, that did not happen according to what we expected.
Since the launch of this platform, Google has been frequently improving Stadia by adding more and more games, expanding support for peripherals, and it is starting programs to attract game developers for the platform. But, the company hasn’t seen a breakthrough with its game-streaming platform still.
Zelnick also has added that they will continue to add games and support the platform “as long as the business model makes sense”. But the main fact is that the target audience for the technology is not that large, concerns the CEO.