INTRO: Merely days after Paytm was removed then reinstated to the Play Store following confusion over whether the app was violating Google’s rules against gambling, Google has now reportedly sent notices to food-delivery platforms, Swiggy and Zomato, for in-app promotions related to IPL 2020.
According to sources quoted by ET, Google has sent out notices to the 2 companies because it believes that their in-app gamification features violate Play Store guidelines. “Earlier, the notice was to suits the rules by Thursday, but Google has given an extension. Swiggy has also asked for more clarity on Google’s policies,” said an individual who is directly conscious of the matter.
Zomato has since confirmed the event to ET, saying that it’ll replace the present promo with something ‘more exciting’ over subsequent few days. “We are alittle company and have already realigned our business strategy to suits Google’s guidelines. We will be replacing Zomato Premier League with a more exciting program by this weekend”, said a corporation spokesman.
On the opposite hand, Swiggy has declined to issue a politician discuss the topic but a spokesperson for the corporate said that the app will temporarily suspend its in-app gamification promo. There’s no further word on whether the company is also planning to replace it entirely like its rival.
The developments come a few of weeks after Google removed the Paytm app from the Play Store for allegedly violating its anti-gambling policies in India. The app was, however, restored on the platform just a couple of hours later after intense negotiations between the 2 companies.