INTRO: After expanding to France and Germany last month, Instagram’s Reels is now available in India. With this expansion, Instagram Reels is live in Brazil, France, Germany, and India.
Expansion Of Instagram Reels In India
This latest expansion of Reels comes at a time when the Indian government has banned the majority of the Chinese apps including TikTok. The company was allegedly testing Reels in India last week. As introduced alongside the previous expansion, Instagram Reels now features a dedicated section within the Profile and Explore page. The company also will let users share Reels as Instagram Stories.
The new feature will go live at 7:30 PM IST today. We would recommend you retain your Instagram app updated to the newest version available on App Store and Google Play Store to be among the primary users to urge on board and try out Reels.
15 Second videos or Less Can Be Uploaded
According to Vishal Shah, VP of Product at Facebook, about 45 percent of all videos posted on Instagram are 15 seconds or less, which is one among the explanations why the company is now that specialize in Reels after shutting down Lasso earlier this month. As from the reports, by TechCrunch, the company has also partnered with artists and influencers that is including Ammy Virk, Gippy Grewal, Komal Pandey, Jahnavi Dasetty aka Mahathalli, Indrani Biswas aka Wondermunna, Radhika Bangia, RJ Abhinav and Ankush Bhaguna.
More Clones Of TikTok In the Race
Instagram isn’t the sole company that’s getting to use the present opportunity to boost as a mainstream short-form video platform, now that TikTok is not any longer accessible within the country. Other than all the homegrown apps like Mitron and Chingari, there are other apps from established players like ShareChat’s Moj and Gaana HotShots trying to fill the void TikTok’s ban has created in India and trying to make a place just like the TikTok.