INTRO: Instagram has been testing Reels for quite some time. The company first launched the new service in India just a couple of days after the Indian government banned TikTok alongside 58 other Chinese apps.
Reels was originally integrated within the Story interface for Instagram, and today it seems the corporate is testing out a replacement thanks to allowing users to access Reels from within the app. The new button for accessing Reels is out there within the lower navigation bar of the app.
Clearly, Instagram is hoping to urge more people into using Reels as an alternative for TikTok. In fact, if you tap on this button, you’ll be shown a random Reels clip that starts autoplaying within the app. You can then swipe up or right down to move to a special video, among other things. Basically, the interface here may be just like the TikTok app.
It’s unclear whether this new dedicated Instagram Reels tab will help the app play a much bigger role in filling the TikTok-sized hole within the country. However, it’s definitely giving Reels a much bigger role to play within the app.
So far, it doesn’t seem the feature is out there for everybody. On the newest version of the Instagram app, I don’t have the new Reels tab. However, it’s exposure for a few of our team members. If you’re seeing this new update, allow us to know what you think that about it within the comments down below.