Xiaomi’s product strategy for 2020 seems to be very clear- focus on the premium segment with ‘Mi’ brand and ‘Redmi’ will take care of other segments. This strategy will not apply only to smartphones as the company is employing the same to other product categories. For example, Xiaomi launched the Mi True Earphones 2 earlier this month at a price of 4,499. And on the other, the company has also introduce Mi AirDots S at a price of 1799.
The Xiaomi Mi True Wireless Earphones 2 is far better product than the Redmi AirDots S. But we are getting the idea of the company of how they badly want to put Mi products in the market. The Mi TWS Earphones 2 promises a lot of things on paper like four hours of charging, music control options, voice assistant activation and excellent sound.
This device from Xiaomi faces an uphill battle with Realme Buds Air which is one of the best TWS earphones that is launch to date. The price of this device is under 5000 that will not at all create a hole in your pocket.
Starting with the design, it is very much original and doesn’t try to copy the Apple AirPods, which is a good thing. The earphones come in a rectangular case which has circular arcs at the edges to provide a very nice experience while holding it. The charging case has a matte finish unlike the Realme Buds Air or any other TWS earphones charging case which feature a glossy finish.
The Mi True Wireless Earphones 2 comes in a single colour option — White. There is no branding name of Mi in front of the case but only a single light indicator reflecting charging status.