INTRO: Xiaomi has announced a partnership with Disney+ Hotstar which will allow Mi TV users early access to pick movies on the OTT platform. To start off, Xiaomi TV customers will get priority access to 6 titles under Disney+ Hotstar’s ‘Multiplex’ banner. The movies include Lootcase, Laxmi Bomb, Bhuj: The Pride of India, Sadak 2, etc. They will be accessible via the PatchWall interface. Currently, there’s no clarity on whether more titles are going to be added to the list going forward.
Meanwhile, Lootcase, the primary title launched following the tie-up, will officially release on Disney+ Hotstar at 7:30 PM tonight. However, MI TV users are going to be ready to stream it from 5:30 PM – a full two hours before its general release. The two companies have also worked together to enable one-click play, page, and universal search on PatchWall.
Speaking to NDTV, Mi TV Category Lead in India, Eshwar Nilakantan, said the partnership will offer viewers a ‘first-day, first-show’-type movies experience reception. He, however, didn’t confirm that the offerings will continue beyond the pandemic. “For the future, we will have to look at how the whole thing pans out and we’ll take a call on a case-to-case basis”, he said.
Disney+ Hotstar announced its ‘Multiplex’ feature late last month. As a part of the plan, seven Bollywood movies, originally meant to release in theaters, will now be releasing on the platform due to COVID-19. The list includes ‘Dil Bechara’, starring the late Sushant Singh Rajput.
Other movies on the list include the Akshay Kumar-starrer horror-comedy Laxmi Bomb, the Alia Bhatt-starrer drama Sadak 2, Ajay Devgn’s war drama Bhuj: The Pride of India, the Abhishek Bachchan-starrer biopic the large Bull, the Kunal Khemu, Rasika Dugal-starrer comedy-drama Lootcase, and therefore the Vidyut Jammwal-starrer romantic thriller Khuda Haafiz.