INTRO: New gaming consoles for the market means opportunities for brand spanking new partnerships and collaborations so as to market new devices. We’ve seen Microsoft make quite a few edition designs for its Xbox One console within the past. Now, the Redmond giant has partnered with the worldwide seller of fried chicken, KFC, to giveaway a rather funny-looking Xbox Series X controller.
According to reports, Microsoft recently partnered with the multi-national fast-food chain, Kentucky Fried Chicken, to hold a giveaway contest in the UK. The prize? Well, one very lucky lover of fried chicken will get a fresh Xbox Series X for the worth of their meal box. And those who are not that lucky will get a custom KFC-themed Xbox Series X controller (pictured below) which, according to KFC, is “finger clickin’ good”!
The giveaway contest started on October 19 and will continue till November 15. So, anyone who eats during a KFC joint within the UK will have an opportunity to win anybody of the 2 prizes a day during the giveaway period.
How to Enter?
To enter the giveaway, the purchasers just got to download the official KFC rewards app and check in on the platform. Then they can join the giveaway contest via an email link sent to them. Existing users of the KFC rewards app got to activate “email marketing” within the app to hitch the competition.
Now, once you enter the competition, you now got to attend a KFC joint in any a part of the united kingdom, buy a box meal, and enter the unique code on the box in the KFC app. You can also scan the code which is on your receipt if you are feeling too lazy to type.
Now, this is often not an uncommon move by Microsoft to market its upcoming gaming console. As per the report, Sony has also collaborated with Burger King within the UK to giveaway their next-gen console to some lucky eaters.
However, in this contest, the grand prize being the Xbox Series X console itself is actually a big win for the winner. However, the ones who’ll get the consolation KFC-themed controller, I think, won’t be happy so much.