INTRO: This is no surprise for us that the usage of streaming services like Zee5, Netflix, Amazon Prime and many more has increased much rapidly than any other thing ever since the time lockdowns started to get imposed all around the world. All the popular streaming services have witnessed an increase in interest in India.
Zee5 and Netflix Gained Most User Engagement
According to the reports, Zee5 has gained the most user engagement, which is almost an increase of 259 percent between these two months that is the 24th of March and the 24th of April. Netflix was on the next position with a 204 percent increase in the country. After that Amazon Prime Video secured the third position with 189 percent, after that it was followed by AltBalaji at 174 percent, JioCinema at 161 percent, and Disney+ Hotstar at 149 percent.
Netflix Still Leading the Streaming Industry In India
Despite the increased consumer interest in Zee5, Netflix still manages to lead the streaming industry in India prominently, Netflix content got accounted for almost 21% of the total from the JustWatch searches. The matter of the fact is, Netflix has managed to gain around 15.8 million subscribers during the coronavirus pandemic. It is to be noticed that, the numbers are almost twice as many as expected 7.2 million subscribers. On the other hand, Disney+Hotstar comes at 18 percent and then Prime Video stands at a notable 16 percent.
Data Collected is From JustWatch
You have to keep in mind that all the data mentioned above is all specific to JustWatch and the actual numbers could be significantly higher than that. For those not knowing about what JustWatch is, It is a platform where you can easily find where any movie or TV show is streaming or not.
JustWatch directly links you to the streaming services so that you can easily just get easily started with the show.