INTRO: OnePlus may have launched the Nord with hopes of gaining more traction with people looking to shop for a mid-range smartphone, but the corporate is additionally leading within the premium segment in India. That’s consistent with Counterpoint Research, which just released its report on the Indian premium smartphone segment.
According to that report, OnePlus is now at the highest within the segment, capturing almost 29% market share in India. It’s followed closely by Samsung which is just a little lower than 29% in the country. OnePlus and Samsung are followed by Apple, which saw intense competition against the iPhone 11.
The report attributes OnePlus’s success within the segment to the OnePlus 8 series 5G and therefore the subsequent price-cutting on the OnePlus 7T series. The report also mentions that the OnePlus 8 captured the highest spot within the premium segment and therefore the OnePlus 8 Pro captured the second spot within the ultra-premium segment. Speaking of the ultra-premium segment, Apple is leading therein particular market with a 42 percent market share. In the ultra-premium segment, Samsung and OnePlus are available at second and third positions respectively.
Also highlighted by the report is that the entry of the latest smartphone brands within the ultra-premium segment. The report highlights the Mi 10, Oppo Find X2, and Vivo X50 Pro as smartphones that are marking the entry of those brands into the ultra-premium segment within the country. In fact, Counterpoint Research says that the Vivo V19 gained the second spot within the premium market segment within the quarter of its launch.