INTRO: The Chinese tech brand company, Realme, if followed by the reports, is planning to expand its AIoT footprint in India by launching new products.
On Tuesday, Madhav Sheth, the company’s CEO said that Realme will strengthen its product portfolio in the country with a ‘1+4+N’ product strategy going forward. According to what the strategy symbolizes is the 1 core product, 4 smart hubs, and ‘N’ AIoT products. He further added that the company’s long-term vision is to launch more trendy, lifestyle products in the country soon.
According to CEO, Sheth, the smartphones will remain Realme’s core product for the far-sighted future. “For us, the smartphones have always been the core of our product portfolio and they will be the main center of Realme’s AIoT ecosystem in future also. So, all our AIoT products will be connected to and managed by Realme smartphones in one way or another”, he said while explaining the company’s strategy.
S for ‘4 Smart Hubs’, the CEO said that it will be sub-divided into 4 different product categories. Those will include Smart TVs, Smart Earphones, Smart Watches, and Smart Speakers. The company has already launched the Realme Smart TV, Realme Buds Air Neo, and Realme Watch this year only. Now, it says it will very soon launch “more stylish smartwatches, high-end TVs, and smarter headphones”.
Explaining ‘N’ AIoT products, Sheth said that the ‘N’ represents “a big group of new AIoT and lifestyle products”. All of these products will include in-car chargers, backpacks, luggage cases, and smart home gadgets along with them. To start off, the company plans to launch the ‘Realme Adventurer Backpack’ along with the Realme X3 later this year. He also outlined plans to expand the company’s reach to smaller towns across the country and increase all of its local workforces to around 10,000 by the end of this year.