INTRO: Snapchat is apparently testing a new strategy to co-exist with TikTok. The company is leveraging its expertise in Augmented Reality to release four new lenses that replicate viral TikTok dance challenges. To make this a reality, the corporate partnered with four TikTok personalities, or as Snapchat calls them, ‘Snap Stars’.
Snapchat Testing To New lenses that replicate viral TikTok dance challenges
The four lenses in question are Star Burst by Jalaiah Harmon and Jye Trudinger, Be you by Sarati and Robin Delaporte, Alone by Loren Grey and Max van Leeuwen, and Be Happy by Dixie D’Amelio and Abbas Sajad. Also, you’ll create your own lenses via Snapchat’s Lens Studio.
These lenses are made possible with Snapchat’s 2D full-body tracking, which lets users create lenses that move with their entire body. To be specific, this feature supports 18 joints and trigger effects supported body movements.
Featured Sounds Also In The List Of New Tools
With this move, Snapchat aims to position itself as an ingenious tool instead of a messaging platform. However, Snapchat doesn’t offer a fanatical music library yet. The company is getting to add featured sounds this fall for users in New Zealand and Australia.
Snapchat’s new approach has one major hurdle – staying relevant. TikTok’s dance challenges are usually fast-paced and have a tendency to urge outdated by the subsequent big trends in weeks. It will be interesting to ascertain if TikTok creators start using Snapchat’s Lens Studio to develop lenses for emerging TikTok trends.
Meanwhile, Facebook-owned Instagram is constant its efforts to become subsequent TikTok. The company brought the feature to India last month and expanded it to over 50 countries earlier this month. Instagram is additionally testing the likelihood of shifting the Search button from the rock bottom navigation bar to supply a fanatical Reels button.