Sony Media And Television Business Face Significant Impacts In India

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Sony Media Television Business

Sony Media Television Business on Wednesday announced its financial results for the quarter ended March with the company posting operating profits of 35.45 billion yen (US$331 million). The operating profits represent a 57% decrease from the prior-year quarter while its overall revenue decreased by 18% to 1.75 trillion yen.

Sony Media Television Business

The company said that the COVID-19 situation has had an impact on several segments that Sony operates including music and pictures. Hiroki Totoki, CFO of Sony provided a further breakdown of COVID-19 impact on Sony in the earnings call with Totoki highlighting the television business has faced a major impact in countries like India.

Sony Media Television Business says that the sale of its electronics products which includes TVs, smartphones, and digital cameras would impact across the world due to the decrease in demand. The company said it lost around 35 billion yen as it faced supply shortage due to the closure of factories in China and Malaysia.

While the company hasn’t specify the number of TVs sold in India, Sony says that 1.4 million TVs were in sell across the globe. In comparison, the company sold 2.1 million units in the prior-year quarter.

“Our Television business is being significantly impact in areas like India and Vietnam, whereas scale is significant as well as in Europe,” Totoki said in the earnings call.

Sony Media Television Business

Sony also reports a decrease in the sales of its Playstation, digital cameras and smartphones. The company sold 1.5 million PS4 units in the quarter ending March 2020 as compared to 2.6 million units in the prior-year quarter. However, the company’s smartphone business registered a major hit with Sony managing to sell only 400,000 units in the quarter ending March as compared to 1.1 million units in the prior-year quarter.

Meanwhile, Sony reports a 13.6 billion year-on-year increase in its operating income primarily due to the channel portfolio review that Sony conducts on its Media Networks business in the previous fiscal year. In India, Sony shutdown Mix and Sony ESPN on March 31, 2020. Globally, Sony reduces its channel count from 82 as of March 31, 2019, to 74 on March 31, 2020.

Crucially, Totoki said that the decrease in advertising spends would have an impact on its media business in India.

“Due to the global reduction in advertising spending, advertising revenue in Media Networks is decreasing significantly, especially in India,” Totoki said.

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