Vodafone Idea Is Now ‘Vi’, Announces Vodafone Idea CEO


INTRO: Vodafone announced its plans to merge with Idea back in 2018. So far, Vodafone and Idea operated with the name ‘Vodafone Idea‘ and now, Vodafone Idea has rebranded its identity as ‘Vi’. The company is primarily rebranding to mark the completion of the merger.

Vodafone Idea has already updated its app and website to reflect the rebranding. On this occasion, the corporate has launched a replacement website, Myvi.in, to function a one-stop destination to recharge, view plans, order SIM cards, and more.

Vodafone Idea launches a new identity, to be called 'Vi' now | Business  Insider India

If you’re an existing customer, nothing materially changes to you in terms of user experience. You can continue using the same SIM card and the same number. However, the corporate encourages customers to put in the new Vi app. As a part of its ‘Happy Surprises’ program, it also offers prizes for spotting the Vi logo within the app a day. Existing users can simply update the app to look at the new changes.

Announcing the new brand identity, Vodafone Idea CEO Ravinder Takkar said, “Vodafone Idea came together as a merged entity two years ago. We have, since then focused on integrating two large networks, our people and processes. And today I’m delighted to present Vi, a brand that will bring important aiming to the lives of our customers. Indians are optimistic and need to urge ahead in life. They would love a reputable partner to assist them on this journey. Vi’s positioning is made around this promise and can specialize in meeting the customer must help them thrive.”

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